Website responsiveness is one feature that is often overlooked when a company communicates their requirements to a website design service provider. However having a responsive website is more important than you think, as up to 38% of consumers leave a site if the mobile responsiveness is poor.
With more and more users being more reliant on their phones to source the net for information, there has never been a more important time for you to consider upgrading or revamping your existing sites.
In this article, we will share with you how a responsive site can help to secure conversions for your business.
- User-experience
The key advantage of a responsive site is that it ensures a consistent user experience across any platform and device. This helps you maintain an ideal and quality user experience for all of your customers.
- Search Engine Optimization
A responsive site plays an important part in influencing how Google would rank your site. This is because Google’s algorithms favor responsive sites. As Google would want users to have the best user experience even when they are looking for information via various platforms.
- Branding
Responsive sites support the branding efforts of your company. As users engage with your website’s consistent layout and elements across multiple platforms, they will develop a form of association with your brand.
- Mobile and Smartphone market
In 2006, mobile web browsing overtook desktop for the first time. This represents a monumental shift in the Internet consumption behavior. Therefore, your business stands to lose out on potential sales and conversions if you do not cater to these consumers.
In summary, having a responsive site is the key to securing conversions and growing your company in 2017. On top of launching and ensuring a responsive website, it is also important to carry out regular site maintenance. In Subzero Lab, we specialize in delivering responsive web design in Singapore; feel free to get in touch if you have queries regarding this issue.
