Accurately target a market that has an existing intent to buy. These customers seek answers to the queries or questions they enter into the search bar – if you answer these questions you will covert customers through the sales funnel.


Search Engine Marketing (SEM) is an important component of every website we build. Some of the marketing methods we use to ensure your website is on the front page of google include Search Engine Optimization (SEO), linkbuilding, Pay Per Click Advertising (PPC), and eMail Marketing. Our Team always achieve high rankings for clients. We maximize the return you generate from your online marketing by acquiring more leads and sales that convert to real profits for your business. We work closely with our customers to gage all their business needs and ensure outstanding results. Call us now to speak to an expert in Search Engine Marketing or for a free analysis of your site.

Traffic & Conversions

The emphasis placed on more traffic, accounts for nothing if that traffic isn’t high quality. This is why Subzero Lab emphasizes conversions alongside engagement levels of your site – to generate cost-effective leads.

Analysis and ROI

Measuring your ROI can be difficult when tracking which marketing platform your audience has been engaged from, however, with PPC a quantifiable reflection of your advertising campaign is available. The number of impressions, cost-per-click and amount of conversions are readily accessible on our Digital Marketing’s transparent campaign dashboard.

Cost-Effective Advertising

Only relevant users are shown your ads, and only when your ad is clicked are you charged. This dramatically improves your ROI, as you’re only charged per inquiry.


Choosing the wrong website platform or online marketing strategy can be fatal for your business. Making the right decision takes time and research. But the volume of information can be overwhelming and difficult to understand. How do you know if the latest developments will have a long-term impact in your business or just be a fad? An external view from outside your business can make tough decisions quicker and easier. At Subzero Lab we have worked with many clients to help them choose the right digital direction for their business.We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success.


SEM grabs the attention

Research shows that 95% of people who research online know exactly what they’re looking for.

Quick to implement

Highly flexible and configurable and can be set up in a few hours.


Whatever your goal is, you can tell exactly how much value you are generating from this marketing.

A/B Testing Complements SEM

A/B testing your landing pages is an easy way to maximize your spend, either by optimizing for average order value or revenue per page.

Campaign Optimization

Tailor your content, keywords and spending around the behavior of your audience.

Raise Brand Awareness

The higher your product or service ranks in search engines, the more likely consumers will visit your website.

Search Engine Marketing Strategies

Keyword Research & Analysis

When thinking about your keyword strategy, think outside the box for terms that could attract customers early in the sales process in addition to when they’re ready to buy.

Geo Targeting

If you have a local business, another way to advertise online is by geo targeting. This means using location to help local searchers find you.

Creating Ad Content

Paying for ad placement is worthless if you don’t have ad copy that compels folks to click on your ad. To make sure your ad differentiates itself from others in the same business as you are.



We Stress Creativity and Imagination In Everything We Do, especially while we search for a better solutions to our clients’ problems.



Integrity and Honesty are at the Heart of Our Business.

We expect our team members to maintain the highest ethical standards in our work. Because it is the right thing to do and because we cherish our solid reputation. And it is quite straight-forward to being honest: we say what we do and do what we say.



Our Clients and Their Interests Always Come First for Us!

We put all our knowledge and efforts into making sure that we meet and exceed their expectations. We take great pride in the professional quality of our work.



Continuous Innovation Helps Us Bring The Best of the SEM to Our Clients.

Innovation requires us to be open-minded, to brainstorm, explore, dare to challenge the status quo. Team work, learning, and idea flow among like-minded individuals are crucial to our and our clients’ success.


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