There are different kinds of websites out there that serve different purposes. Businesses, therefore, need to choose the right one so that they can offer the right and the best user experiences to their online visitors.
Whichever they select, it is important that they make sure that they have a mobile responsive web design. Web design therefore, becomes an essential element; ensuring that they are able to capture the desktop and laptop users, and users who prefer to use more of their phones and tablets to serve the net.
Whether the company already has a live website or is still in the planning stage of website development, still, they need to assess if they are on the right track. Consequently, this article will present the different types of websites that are often used and their purposes.
Corporate Website
A corporate website is mainly for building credibility and increasing a business’s visibility. After all, consumers these days will go online and do their own research before they make a decision to buy a product or service.
This type of website is useful for companies that focus on serving their customers through offline means. Doctors, lawyers, accountants and consultants are the few that serve their customers through a physical office and their websites are the platforms that help them to accept appointments digitally.
A corporate website will help potential clients to find out more about the company and the products it offers. This also help clients if they want to recommend the company’s products to friends, where they can easily direct them to the company’s website to find out more. This type of website is also useful for manufacturers and corporations that seek to establish themselves and make their brand known in the online space.
E-Commerce Website
An e-commerce website is for companies who want to focus on selling their products online, either as an expansion of their brick-and-mortar shop or as a purely digital store.
This type of website offers many advantages, such as including the ability to reach more people internationally and to stay 24/7 operational. With more and more people shopping online, a mobile responsive webpage can help to reach potential customers wherever they may be.
With a well-designed online store, a business can showcase their products in a professional and impressive way. They can put emphasis on featured items, special offers, discounts, and other promos, and they can add features like push web notifications to grab more attention. Moreover, there are many platforms to market products. Companies can now capitalize on PPC services, email marketing, social media marketing and many more.
Hotel and/or Restaurant Website
Booking for rooms are now mostly done online, replacing faxes and phone calls. This is why it is important for hotels and other accommodations to showcase their suites, function rooms, spa, bar, and other amenities in their websites. Professional photos and great copies posted on a well-designed website can entice vacationers to choose them over other places to stay.
Similarly, restaurants, coffee shops, fast food joints, and other food places have to show off their dishes to make potential customers crave and decide to have a meal there. If a restaurant offers delivery services, they would need to feature their menu, contact information, location, and business hours.
Landing Page
Landing pages are meant to drive visitors to take action, such as subscribing to a newsletter, signing up for a webinar, downloading a free eBook, or buying a product or service. This type of website (or webpage) is meant to complement PPC services and online marketing campaigns.
Portfolio Website
Portfolio websites are often used by professionals, freelancers, and job seekers who want to showcase their expertise and experience online. This type of website, when done professionally, will help to make good impressions and builds credibility for individuals who seek to promote themselves to potential clients or employers.
Blog
A blog as an independent website for sharing the interests and passions of an individual or a group of individuals. This is often informal and centers on one’s experiences and opinions.
Businesses can make a blog a part of their corporate or e-commerce website so they can share information related to their products and services or their niche. This helps draw in more visitors and can be used to influence and encourage people to patronize their brand.
If you have an existing website that you want to improve or are planning to build one from scratch, expert web developers at Subzero Lab can help you do it. We help to provide mobile responsive web design for your business that will aid you in your branding, and the promotion of your company’s products and services.
Call us now at +65 8188 5159 or drop us a line at wow@subzerolab.sg so that we can discuss how to build your brand online.
