Online shopping is the latest trend in the digital era today. With 60% of Singaporeans making an online purchase at least once a month, the potential revenue a business can harness from ecommerce is huge. Today, we will look at 5 key attributes of a successful ecommerce web design layout.
- Ease of usage
Experiencing a high bounce rate in your website? Well, poor user interface is definitely one thing that will contribute to that. Therefore, it is important you test your ecommerce extensively to ensure that it has a good user’s experience. While it is important to make your webpage attractive with many unique functions, it can go against you if they only make it difficult and confusing for users to navigate around your site.
It is estimated that up to 50% of users will leave the site if it takes more than 3 seconds to load. That is half of your traffic wasted as these users are leaving without seeing anything on your website. Thus, it is especially important to work on your website’s speed. Good hosting, functional coding and optimized designs are what you need to ensure good performance.
You must not neglect the importance of good website content. Even if you have an attractive design in your website, the site will still fail if the content does not offer value to users.
For instance, when users shop online, they are not able to physically examine the product, thus it is important that you utilize your content to communicate the product’s benefits to users effectively. Product listings should include detailed information, specifications and pictures.
- Digital marketing
Digital marketing is one effective way to engage relevant target segments and generate leads for your ecommerce business. Primarily, this can be done through Search Engine Optimization or Search Engine Marketing. Hence, plan your inbound marketing strategy and execute with care to ensure ecommerce success. You can always engage a digital marketing agency in Singapore to guide you through this.
- Security and Privacy
With a few major cases of security lapse being reported every year, it is understandable that security and privacy is the top concern for ecommerce shoppers. You must ensure that your platform is using a reliable and secured payment process. Additionally, make sure that all private information is kept securely. Maintain transparency so users can have the assurance when they shop at your site.
Contact an agency with extensive experience in web design in Singapore today if you are still in doubt.