There are many factors that can affect a buyer’s decision to purchase a product in a website, and one key element that plays a crucial part in influencing decision making is a website’s checkout page. Thus, having a smooth checkout page is a must in an e-commerce page. If you are a business owner who sells items or products on your website, make sure that you know the top five ways on how you can improve your checkout page.
Many Payment Options
When it comes to transacting business online, the manner or mode of payment available on your site is really important. As much as possible, give your clients or customers several options on how they would like to make payment.
Secure Checkout
At this point, you need to understand that online shoppers are quite hesitant in providing information online. Make your potential buyers feel that providing their details on your site is safe. Try to create a secured checkout page. By doing this, your customers will be able to feel ease and comfort as they provide some information to complete the transaction.
Have Your Own Checkout Page
Avoid hosting your checkout page to a third party site. When you do it, there is a high tendency that your customers will automatically lose trust in your e-commerce website. This is why it is always recommended to have a self-hosted checkout page for your site.
Refrain From Adding Hidden Fees
Gaining the trust of your potentials clients and customers is not an easy thing to do; you have to show them that you value doing business with them. Hence, it is important that you try to do all good and excellent things to make them trust your online business more. The best way to do it is to ensure that you will not add hidden charges or fees in your checkout page. Do not try to ambush online buyers by providing mark-up costs on the products without notifying them.
Show An Indicator for Progress
One of the things that online shoppers complain about check out pages is slow loading time. For these clients, it sucks to wait for the transaction to be completed. To ease their burden, it would be helpful to add an indicator on your checkout page. This indicator will show the progress of the transaction. Make sure that it shows the right percentage or time.
The good news is that all these can be made possible and you simply need to find the right web design company in Singapore. There are several firms in Singapore that specialize in e-commerce web design. Tell them your concerns and get them to customize a checkout page for your ecommerce site.
