You finally developed a website, engaged a digital marketing agency and you’re now a proud owner of a sleek website. Although people are visiting your website, they are not buying. What could be wrong?
While having nice looking website is great, if it doesn’t get your traffic to convert, then it’s pointless. You need to understand what your audience is after and implement various ways to convert them into paying customers. With more than a billion sites trying to attract over 3 billion internet users, it’s imperative to learn the fundamentals behind a highly converting site.
If you’re struggling with conversions, here are some principles you need to implement.
SpeedHow fast is your website? If a visitor finds your site loading too slow, he/she may shift to your competitor. People have become impatient. Recent statistics reveal that 47% of people expect a web page to load in three seconds or less while 57% of visitors will abandon a page that takes six or more seconds to load.
These statistics show that if your website underperforms, people aren’t likely to hang around. You need to invest in speed and responsiveness. Every second saved translates to increased conversion by 2%.
SimplicityYour website should be simple for users to navigate and it should direct them to whatever action you’d like to take them. Unfortunately, most people tend to clutter their homepage with different options, leaving the visitors confused. Simplicity is about the action, prioritize only the relevant product & services images over items that appear pretty such as places or people.
SEOSearch engine optimization is not all about Google, Yahoo, and Bing. SEO is about your visitors which is perfect for your sales. If your site doesn’t make your customers happy, then you may be losing out on conversions. Different factors are involved in SEO. You should ensure that you have a mobile responsive website. There are tools easily available to check if your website is mobile friendly. Simple changes on your On-Page SEO can result in increased traffic.
ContentContent plays a huge role in engaging your users as well as the search engines. Your posts should be concise and deliver your message to the audience. Ensure that the content is conversational, yet informative. Do not forget to convey the value proposition that your products offer your target audience. Be consistent and make sure that you use relevant pictures with your content to engage your audience.
Call to ActionsHaving call to actions have helped businesses increase their conversions and revenue by 150%. After publishing content and coming up with a well-designed site, you need to guide your visitors towards the next step, which should be your call to action. This could be to buy something or sign up for regular updates. If a visitor can’t find this information, they’re likely to leave without taking any action. Bold your call to actions and place them where the visitor is likely to make a decision.
Conversion rate optimization is not as complicated or difficult as you’ve been made to believe. Moreover, you don’t need to have a million-dollar budget to succeed at it. All you need to do is to pay attention to what the customers see when they get to your site and work towards making it a friendly place that meets their needs.
If you’re looking for an experienced web design company, Subzero Lab is ready to help bring your business to the next level. We have a team of professional and experienced web design experts who will help you create an effective website that attracts traffic and converts visitors to your customers.