Are you a web designer, a developer, or website owner? Ever wondered why the websites you’ve developed are still not attracting traffic? As they say, there is always room for improvement so read on to find out more.
What your website may be lacking is accessibility. Take time to think about the many users that are trying to find solutions from your web page. It could be anyone, even those with learning, hearing, and sight disabilities. For this reason, it is up to you to ensure that your website is usable by all. Read on to find out how you can do that;
Combine text and non-text content
Content is King! This is cliché but you have to consider it to have a top-notch website for yourself and your clients. Instead of using texts only, also have some non-text content such as graphics and native videos. This will be helpful to users with reading disabilities like dyslexia. On the same note, you should consider having bigger texts too. With contented users, soon traffic will be flowing into your website.
Let your content be seen
Users often have no time to waste. They need solutions fast. If they happen to open a web page and find it difficult to navigate, they will leave immediately. What they want is to get what they are looking for quickly. The prudent thing here is to make sure your content is easily accessible. Keep your website well organized with every category as predictable as it ought to be.
Easy to understand content
You may be an expert in your field so throwing around some jargon is just a norm. Users visiting your site will highly appreciate it if you keep it simple. The more understandable your content is, the more traffic you will get.
What is your website all about? Of course, you want to get more sales but focusing on advertising only won’t do you good. Instead, be keen to provide solutions to your visitors and you will get the numbers you crave for. Give them the tips and they will come back to your website for more information.
Seeing is believing
Having understood that your users could be anybody who is in need of the content you offer, you should not stick to content and images only. Venture into videos that also provide insight to your visitors. Users with hearing problems will also benefit and guess what? More traffic is what you will get in the end.
Did you know that the most awesome websites may lose to their competitors simply because navigating through the site is limited to mouse control? You probably never knew. Not all your viewers are able to operate a mouse either due to shaky hands or because they simply don’t have one. Develop a website that has all its functionality accessible via a keyboard.
Overall, all these things need constant updating, and if you do not have the time to update content regularly, you can always look for companies that offer web maintenance services.
Need help in web design? Here at Subzero Lab, our experts are more than willing to take your business to the next level.